The two Whys?
Kitchen In A Box is framed around two basic questions:
Why should I cook at home?
and
Why does this product exist?
If you're curious, read on.
Why should I cook at home?
Who cares? Why does it matter?
It's a basic life skill
Cooking is a basic life skill which every person alive should know how to do. It's simple and ordinary, not fancy or complicated. Your grandma could cook, and a caveman could cook. So why can't you?
It's fun
Once you know the basics, cooking becomes fun and enjoyable. A daily source of pleasure - taste, smell, creativity, company etc. It permanently improves your quality of life - every meal, every day, forever.
It's cool
Cooking makes you a better, cooler, funner, sexier, more interesting person. A better host. A better family member. A better friend to yourself and your loved ones. We want people to discover the many joys of cooking.
It's healthy
Fact - Cooking and eating real food, made at home from basic ingredients, is the ONLY way to be be healthy in the modern world. And the only way to control what goes into your body is to cook it yourself.
It saves you $$
Tired of spending a fortune on UberEats, fast food and eating out? Good news - cooking at home is by far the cheapest, healthiest, most delicious way to live. Save money, eat better, live longer.
It's a start
Once you have the basics, cooking opens up huge vistas of possibility. An entire world of cooking is yours to explore. Follow along with your favourite chef, content creator or cookbook.
OK fine, I'm convinced that cooking is good. But...
Why does this product exist?
One easy box
Everything you need (and nothing you don't) to get started with cooking, all together in one simple box. Get all the tools you need, and learn the skills to use them, all in one simple, total package.
Made for beginners
KIAB is designed for new chefs. It gives you basic, universal cooking tools and teaches you simple skills. We aim to be best, easiest way to learn cooking, with a focus on simplicity and time-tested basics.
Less is more
Made for people living and cooking in small spaces.No more useless junk crowding your cupboards - we believe you need fewer, better cooking tools, not another 19-piece cookware set you never use.
It's super simple
KIAB is built around the idea of simplicity. The modern cooking industry offers infinite choice and complexity - brands, products, chefs, reviews, content creators, cookbooks etc. We want to make home cooking very simple.
It's affordable
We put good, simple, high-quality cooking tools in the hands of home chefs, for an affordable price. Stop over-paying for fancy, useless kitchen gadgets or a 12-piece luxury cookware set you don't really need (or use).
Cookbooks suck
Made for beginners. With just 50 recipes, 12 cooking skils, and 7 fun challenges, this is the only thing you need to start cooking today.
Everything you need to start cooking. All in one box.
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Kitchen In A Box is a very simple cooking starter kit.
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"Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away."